Kinston Community Health Center rebrands as Kinston Health

Kinston Community Health Center has adopted a new name, logo and color scheme as part of a rebranding effort designed to reflect the organization’s continued growth and direction.

The organization will now operate as Kinston Health. The new branding was announced Tuesday following several months of planning and collaboration among staff members.

“As healthcare continues to evolve, so are we—embracing a fresh, modern look while staying true to the mission that has always guided us,” the organization said in its announcement.

Kinston Health will remain a Federally Qualified Health Center, commonly known as an FQHC. The change will not affect its team or commitment to providing accessible health care to the community.

“The real magic of our organization has never been our colors or our name,” said Haley Harper, marketing and communications coordinator. “It is the dedication, expertise, and hard work our staff brings every single day. Our new brand simply gives us a fresh opportunity to highlight the amazing work happening inside our walls, and showcase the impact we make throughout the community.”

The organization said the rebranding also recognizes the legacy of Kinston Community Health Center and the former logo, which represented decades of patient care, organizational growth and community service.

“While our look is changing, everything that matters remains the same,” the organization said. “We are still your trusted Federally Qualified Health Center. Our dedicated team is still here, and our commitment to providing quality, accessible healthcare for all has never been stronger.”

Patients and community members will begin seeing the Kinston Health name, logo and colors introduced throughout the organization’s facilities, website and communications over the coming weeks.