In North Carolina, the political label “conservative” is more popular than the terms “liberal” or “progressive.” In the most recent John Locke Foundation poll, for example, 46% of likely voters described themselves as conservatives, with 25% picking the liberal label and the rest either “moderate” or nothing at all. If we broaden out to include all North Carolinians, not just those who reliably vote, the gap shrinks a bit. But conservatives still form a plurality — and they significantly outnumber liberals.